This article explains the “AIDA” copy writing formula which has helped tons of copywriters sell thousands, millions, and even billions of dollars worth of products. Anyway, what the heck is AIDA? Its an acronym for: Attention; Interest; desire; action. So how does it relate to copy writing? Well, it’s the “journey” your copy has to take your prospect on. First, you have to grab their westernengineers attention with your headline. Then you have to get them interested in reading the rest of your sales letter or other form of sales copy. Next, you have to make them desire your product and, specifically, the benefits they will get from your product. Finally, after you have caught their attention, got their interest, and made them burn with desire, you need to make them take action. If you follow the AIDA formula in your sales copy and other forms of direct response marketing, then your copy should start converting much better. Which, of course, means more sales for you.